Which groundbreaking viral marketing campaign used fictional websites, phone numbers, and real-world events to promote a game, becoming a template for ARG (Alternate Reality Game) marketing in the industry?

Marketing in the gaming industry has evolved dramatically over the years, with some campaigns fundamentally changing how games are promoted. This poll tests your knowledge about one of the most influential viral marketing campaigns in gaming history that redefined how developers engage with potential players before launch. Test your knowledge about this landmark marketing strategy that blurred the lines between fiction and reality!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• The 'I Love Bees' campaign for Halo 2 (2004)
• The 'Human Element' campaign for Call of Duty: Black Ops (2010)
• The 'What is the Matrix?' campaign for The Matrix Online (2005)
• The 'Why So Serious?' campaign for Batman: Arkham Asylum (2009)

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