Which presidential campaign was the first to trademark its logo and aggressively market branded merchandise through an official campaign store?

Political campaigns are not just about policies and debates - they're also about branding and merchandise. Campaign stores sell everything from yard signs to coffee mugs, becoming significant revenue sources while spreading campaign visibility. Test your knowledge about the strategic branding decisions behind political campaign merchandise that helped shape memorable political identities.

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Barack Obama's 2008 campaign with the iconic 'O' sunrise logo
Ronald Reagan's 1984 'Morning in America' campaign
Bill Clinton's 1992 campaign with the 'Clinton-Gore' logo
George W. Bush's 2000 campaign with the 'W' logo