Which celebrity brand strategy innovation did Rihanna pioneer with Fenty Beauty that revolutionized the cosmetics industry and became a new standard for inclusive product development?

Celebrity brands have transformed the retail landscape, with famous personalities leveraging their influence to create successful product empires. But not all star-powered ventures achieve the same level of success. This poll tests your knowledge about strategic decisions behind some famous celebrity brand launches that changed consumer trends and retail branding approaches.

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Launching with 40 foundation shades to accommodate virtually all skin tones, setting a new industry inclusivity standard
Creating the first celebrity makeup line to be sold exclusively through social media direct-to-consumer channels
Implementing a subscription-based cosmetics model where customers receive new products monthly
Developing the first fully biodegradable and sustainable luxury cosmetics packaging in the industry