Which innovative market segmentation approach revolutionized the telescope retail industry in the 2010s, creating a new category of mid-market consumers?

The astronomy retail sector has undergone significant changes in recent decades, with specialized market segmentation strategies to serve both casual stargazers and professional astronomers. Major players in this industry have developed unique approaches to customer journeys and product positioning. Test your knowledge about how astronomy product retailers categorize and serve their diverse customer base!

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The 'Urban Astronomer' segment, targeting city-dwelling enthusiasts with specialized light pollution filters and compact equipment
The 'Digital Sky' segment, focused exclusively on telescope models with built-in WiFi and smartphone control
The 'Cosmos Professional' segment, serving only university-affiliated astronomers with institutional purchasing power
The 'Stellar Youth' segment, marketing exclusively to K-12 educational institutions through government grants