Which global retail brand launched the 'Heritage Craft Collective' in 2018, which partners with indigenous artisans to preserve endangered cultural techniques while ensuring artisans retain IP rights?

In today's global marketplace, cultural traditions face unique challenges from commercialization and homogenization. Many brands and retailers have launched sustainability initiatives specifically aimed at preserving cultural heritage, traditional craftsmanship, and indigenous knowledge. This trivia question explores a groundbreaking sustainability initiative that has successfully balanced commercial success with authentic cultural preservation.

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Patagonia's Cultural Conservation Program
Lush's Traditional Knowledge Initiative
Etsy's Indigenous Artisan Alliance
H&M's Conscious Cultural Collection