Which gaming company first introduced a battle pass monetization model that has since been widely adopted across the industry as a retail innovation?

In recent years, gaming platforms have evolved into sophisticated retail ecosystems, allowing players to purchase everything from cosmetic items to full game expansions. This intersection of gaming and retail has created innovative customer experiences and monetization strategies that traditional retailers are now studying. Test your knowledge about how the gaming industry has pioneered retail innovations that are reshaping consumer expectations and spending habits in virtual worlds.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)