Which celebrity's product launch used advanced IoT technology that allowed customers to virtually 'try on' items at home before purchase?

Many celebrities have ventured into retail with their own product lines, but the journey from fame to successful brand isn't always smooth. Some launches revolutionized industries while others disappeared quietly. This trivia tests your knowledge of famous people's product launch strategies and the technologies they employed to stand out in competitive markets. Can you separate the marketing myths from retail reality?

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Rihanna's Fenty Beauty, which pioneered smart mirrors that saved customer skin tone data for perfect foundation matching
Serena Williams' S by Serena fashion line, which implemented RFID-enabled clothing that connected to a smartphone app for virtual fittings
Jessica Alba's Honest Company, which utilized smart packaging to track product freshness and usage patterns
Gwyneth Paltrow's Goop, which created sensor-equipped wellness products that provided personalized health data to users