Which major food product launch by Coca-Cola in the 1980s is considered one of the greatest retail failures in food industry history, reportedly costing the company about $30 million in development and $4 million in taste tests?

In the competitive food and grocery retail landscape, even major corporations can make catastrophic product missteps. This poll explores one of the most expensive retail failures in food industry history. While innovation drives the industry forward, these cautionary tales remind us that consumer preferences, market timing, and execution are critical factors in product success. Test your knowledge of this infamous food retail disaster that cost its parent company dearly.

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New Coke
Coca-Cola BlāK (coffee-flavored Coke)
Coca-Cola C2 (half the carbs and calories of regular Coke)
OK Soda (targeting Generation X with nihilistic marketing)