Which dictionary publisher was the first to successfully market their brand through a series of 'Word of the Day' email subscriptions in the 1990s, pioneering digital marketing in the lexicography industry?

The world of dictionaries and language reference materials has evolved significantly over centuries, with certain brands becoming synonymous with authoritative lexicography. Major dictionary publishers have developed unique marketing strategies and brand identities that have shaped how we interact with language tools. This trivia question tests your knowledge of dictionary brand history and the marketing strategies that helped certain reference works become household names in the linguistics world.

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Oxford University Press
Merriam-Webster
Cambridge University Press
Collins