Which transportation company underwent a major rebranding in 2018, changing their primary brand color from red to purple to signal a shift toward innovation and premium service?

Test your knowledge of iconic transportation brand colors! Companies in the transportation industry carefully select their brand colors to convey specific attributes like speed, reliability, safety, and innovation. These color choices are crucial to brand identity and consumer perception. This question explores how one major transportation company utilized color psychology to revitalize their brand image and reposition themselves in the market.

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Lyft
Virgin Trains
American Airlines
Greyhound