Which celebrity's 2020 endorsement deal with Fortnite included an in-game concert that broke records with over 12.3 million concurrent players?

The gaming industry has seen some groundbreaking celebrity endorsements that have transformed marketing strategies and player engagement. These partnerships between gaming companies and celebrities from various fields have created memorable campaigns and sometimes even in-game characters. Test your knowledge about these famous gaming endorsements that changed the industry landscape and set new standards for brand collaboration in virtual worlds.

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Travis Scott
Ariana Grande
Marshmello
Post Malone