Which viral marketing campaign raised over $115 million for ALS research in 2014 by having participants pour ice water over themselves?

In 2014, one marketing campaign took social media by storm and revolutionized how brands approach viral marketing. This campaign didn't just promote a product—it created a movement that raised awareness for a serious cause while generating massive brand exposure. The ingenious combination of celebrity participation, user-generated content, and emotional connection made this one of the most successful marketing initiatives of the digital era. Can you identify this game-changing campaign?

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The Ice Bucket Challenge
Dove Real Beauty Sketches
The Mannequin Challenge
Share a Coke Campaign