Which Andrew Lloyd Webber musical underwent a significant rebranding in the 1980s, changing its logo to feature a pair of eyes with a distinctive 'T' shape that has since become one of the most recognizable theatrical logos worldwide?

The performing arts industry is not just about talent on stage, but also about how productions market themselves to audiences. Iconic shows have created memorable brand identities that help them stand out in a competitive landscape. This trivia question tests your knowledge about a famous rebranding effort that transformed a struggling Broadway production into a global phenomenon. How well do you know the strategic marketing decisions behind the world's most successful musicals?

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Cats
The Phantom of the Opera
Evita
Starlight Express