Which gaming company pioneered the concept of 'Battle Pass' as a loyalty program, fundamentally changing how players engage with free-to-play games?

In the rapidly evolving gaming industry, loyalty programs have transformed dramatically to engage players in virtual worlds. These programs now go far beyond simple point systems, creating immersive experiences that blend digital rewards with real-world benefits. Test your knowledge about how major gaming companies are revolutionizing customer retention through innovative virtual loyalty strategies!

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)