Which company famously paid just $35 for its original logo design in 1971, which has since become one of the most recognizable brand symbols worldwide?

Company logos are powerful brand assets that often involve significant investment in design, testing, and implementation. Some of the world's most recognizable logos have fascinating stories behind them, from multi-million dollar rebranding efforts to surprisingly inexpensive designs that stood the test of time. This trivia question explores one of the most interesting logo investment stories in corporate history.

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Nike (the 'Swoosh' logo)
Apple (the apple with a bite)
Twitter/X (the blue bird logo)
Coca-Cola (the cursive wordmark)