Which global beverage brand created the modern image of Santa Claus in his red and white suit through their holiday advertising campaigns in the 1930s?

Traditional celebrations and cultural customs represent massive retail opportunities worldwide. From special foods to ceremonial gifts, understanding how brands position themselves within cultural traditions can reveal fascinating marketing strategies. Test your knowledge about how global brands have incorporated cultural traditions into their marketing and product strategies to create authentic connections with consumers.

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Coca-Cola
Pepsi
Dr Pepper
Schweppes