Which dictionary brand's 'Word of the Year' campaign revolutionized dictionary marketing by transforming annual linguistic trends into a major cultural event that generates worldwide media coverage?

In the competitive world of dictionary publishing, one brand made a revolutionary marketing decision in the early 2010s that transformed how language reference materials were marketed to the public. This campaign didn't just sell dictionaries—it celebrated the evolution of language itself and turned lexicography into a cultural conversation. Test your knowledge about this groundbreaking linguistics product marketing campaign that changed how we think about dictionaries in the digital age.

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Oxford English Dictionary with their annual 'Oxford Word of the Year' selection
Webster's Dictionary with their 'Webster's Linguistic Zeitgeist' program
Collins Dictionary with their 'Etymology Evolution Awards'
Cambridge Dictionary with their 'Language Landscape Report'