Which pharmaceutical company first introduced color-coded inhaler devices to help patients distinguish between 'rescue' and 'maintenance' asthma medications, establishing an industry standard design practice?

The pharmaceutical and medical device industries have pioneered innovative marketing strategies that revolutionized healthcare communication. From groundbreaking campaigns that raised awareness about critical conditions to design elements that made medical products instantly recognizable, marketing has played a crucial role in medicine's advancement. Test your knowledge about a significant product design decision that changed how patients interact with a life-saving medication.

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GlaxoSmithKline (blue for rescue, brown/orange for maintenance)
AstraZeneca (red for rescue, green for maintenance)
Boehringer Ingelheim (yellow for rescue, purple for maintenance)
Novartis (green for rescue, white for maintenance)