Which publishing house pioneered the 'Living Covers' campaign that used augmented reality to make book covers interactive, causing a 40% increase in physical book sales among digital-native readers?

In the world of arts and literature, branding has become as important as the creative content itself. Publishing houses, bookstores, and literary festivals all employ sophisticated branding strategies to stand out in an increasingly competitive market. This trivia question explores an innovative brand storytelling approach that revolutionized how literature connects with modern audiences. Test your knowledge about the intersection of literary promotion and brand innovation!

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Penguin Random House with their 'Breathing Classics' collection
Riverhead Books with their 'Immersive Fiction' series
HarperCollins with their 'Literary Dimensions' program
Simon & Schuster with their 'Beyond the Page' initiative