Which gaming influencer marketing campaign first pioneered the 'Creator Skin' model where top streamers received their own in-game character skins as part of the promotion?

The gaming industry has transformed how brands work with influencers, creating unique partnership models that extend beyond traditional sponsorships. From game studios collaborating with streamers for early access reveals to virtual product placements within gameplay, gaming influencer marketing has evolved into a sophisticated ecosystem. Test your knowledge about a groundbreaking influencer marketing campaign that changed how game publishers approach product launches.

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Fortnite's 'Icon Series' with Ninja (2020)
Apex Legends' 'Twitch Rivals Takeover' (2019)
Among Us' 'Streamer Pet Collection' (2020)
PUBG's 'Creator Royale Collection' (2018)