Which sports retail giant was the first to launch a mobile app featuring augmented reality (AR) technology that allows customers to virtually try on shoes before purchasing?

The sports retail industry has undergone massive digital transformation in recent years, with major brands implementing innovative technologies to enhance customer experiences and boost sales. From virtual try-ons to AI-powered recommendations, technology has reshaped how sports enthusiasts shop for their gear. Test your knowledge about a groundbreaking digital initiative that changed the sports retail landscape!

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Nike with its Nike Fit AR technology (2019)
Adidas with its Adidas Virtual Footwear Experience (2020)
Under Armour with its UA 3D Footwear System (2021)
Puma with its Puma Fit Intelligence platform (2020)