In what year did Nike first sign Michael Jordan to the endorsement deal that would eventually lead to the creation of the Air Jordan brand?

Athletic endorsements have transformed sports marketing over the decades. While many deals come and go, some partnerships have fundamentally changed both the sports and retail landscapes forever. This trivia question explores one of the most iconic athlete-brand relationships in history and its unprecedented financial impact on the sports industry. Test your knowledge about the business side of sports endorsements!

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1984
1989
1980
1992