Which global brand successfully incorporated the traditional Japanese concept of 'ikigai' (finding purpose) into their marketing campaign, resulting in a 35% sales increase in Asian markets?

Marketing cultural traditions requires deep understanding and respect for symbolic meaning. Many brands have attempted to incorporate cultural elements into their marketing strategies, with varying degrees of success. Some have faced backlash for cultural appropriation, while others have been celebrated for authentic representation. This trivia question explores a famous case of a brand successfully integrating traditional cultural symbolism into their global marketing strategy.

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Unilever's 'Path to Purpose' campaign (2018)
MUJI's 'Finding Balance' product line (2019)
L'Oréal's 'Inner Harmony' beauty series (2020)
Nike's 'Way of Life' activewear collection (2017)