Which company spent over $1 billion on a rebranding effort in 2000, only to abandon the new logo and return to their original design just six weeks later?

In the high-stakes world of corporate branding, companies sometimes invest astronomical sums to refresh their visual identity. Behind every logo redesign lies a strategic business decision that can make or break consumer perception. This poll tests your knowledge about one of the most expensive and controversial rebranding efforts in corporate history - a case study that's now taught in business schools worldwide as both a warning and a lesson in brand management.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

BP (British Petroleum)
Tropicana (PepsiCo)
Gap
Consignia (formerly Royal Mail)