Which CEO revolutionized astronomy retail by introducing the first major online marketplace specifically for telescopes and astronomy equipment in 1999, pioneering e-commerce in this niche industry?

The astronomy industry has evolved dramatically in recent decades, with retail innovations transforming how enthusiasts purchase telescopes, observation equipment, and related products. Behind these changes are visionary CEOs and strategic retail approaches that have made astronomy more accessible to the public. Test your knowledge of the business side of stargazing with this challenging question!

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Mike Reynolds of Astronomy Outfitters
Richard Hedrick of Telescopes.com (now Celestron)
David Anderson of TelescopesDirect
Daniel Kirkpatrick of OPT Telescopes (Oceanside Photo & Telescope)