Which unconventional influencer marketing strategy did Wolfram Research (creators of Mathematica) successfully implement that contradicted traditional marketing advice?

The intersection of mathematics and marketing creates powerful tools for business growth. From statistical modeling in consumer behavior analysis to algorithmic approaches in customer service optimization, math drives modern marketing decisions. This poll tests your knowledge about how a famous mathematics software company used an unusual influencer marketing strategy that defied conventional wisdom but achieved remarkable results.

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They partnered exclusively with non-STEM influencers to reach audiences unfamiliar with advanced mathematics
They built their brand by having founder Stephen Wolfram act as the primary influencer, despite marketing advice against founder-centered promotion
They eliminated all social media marketing in favor of academic journal advertisements only
They refused to offer influencers free software licenses, instead requiring them to purchase at full price to demonstrate authentic interest