Which major pharmaceutical company underwent a complete brand identity overhaul in 2019, shifting from a traditional clinical image to a patient-centered 'Science of Humanity' approach with a new dynamic logo?

The pharmaceutical industry has seen significant shifts in brand strategy over the decades as companies adapt to changing healthcare landscapes, digital transformation, and evolving patient needs. Brand identity in medicine goes beyond logos and colors—it encompasses trust, scientific credibility, and patient-centric messaging. Test your knowledge about a notable pharmaceutical brand identity transformation that reshaped how medical companies position themselves to healthcare providers and patients.

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