Which celebrity's 2003 partnership with a beauty brand is credited with pioneering the modern celebrity licensing model, generating over $2 billion in retail sales and transforming how famous people leverage their personal brand?

Celebrity endorsements have transformed brand strategies across industries. When famous personalities align with products, they can reshape consumer psychology and drive retail growth in unexpected ways. Some partnerships become iconic while others fade quickly. This poll tests your knowledge about one of the most successful celebrity brand strategies that redefined retail innovation and created lasting impact in the consumer market.

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Jennifer Lopez with Glow by JLo fragrance line
Paris Hilton with Paris Hilton Fragrances
Britney Spears with Curious perfume
Jessica Simpson with Dessert Beauty products