Which sports retailer first launched an augmented reality app allowing customers to virtually 'try on' shoes by pointing their smartphone camera at their feet?

The sporting goods industry has undergone massive digital transformation in recent years. From traditional brick-and-mortar stores to immersive digital experiences, sports retailers are finding innovative ways to connect with customers. This trivia tests your knowledge about a groundbreaking augmented reality initiative that changed how customers shop for athletic equipment. Can you identify which major sports brand pioneered this technology?

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Nike with their Nike Fit AR technology
Adidas with their Adidas Virtual Footwear Experience
Under Armour with their UA Virtual Shoe Finder
Puma with their Puma Fit AR platform