Which outdoor retailer pioneered the 'Don't Buy This Jacket' anti-consumerism campaign that paradoxically increased sales while encouraging customers to reduce environmental impact?

The natural world has inspired some of the most innovative and successful retail marketing campaigns of the 21st century. Companies leveraging environmental themes have created powerful emotional connections with consumers while promoting sustainability. This poll tests your knowledge of landmark eco-friendly marketing initiatives that transformed brand perception and consumer behavior in the natural products industry.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Patagonia
REI
The North Face
Columbia Sportswear