Which innovative brand identity move did Nike make in 1971 that fundamentally changed sports product marketing?

Test your knowledge about the innovative branding strategies that have revolutionized the sports footwear industry. Major athletic brands have employed distinctive marketing tactics, visual identities, and slogans that have become iconic in sports culture. This poll explores a fascinating aspect of brand identity evolution that changed how athletic products are marketed globally.

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Paid $35 to graphic design student Carolyn Davidson to create the 'Swoosh' logo, which became one of the most recognizable brand symbols in history
Introduced the first athlete signature shoe with basketball player Chuck Taylor, creating the template for modern athlete endorsements
Launched the 'Just Run It' slogan campaign, which was later modified to become their iconic tagline
Created the first 'visible air' technology and made it the centerpiece of their visual branding across all products