Which of these iconic brand slogans was originally created as a temporary campaign but became so popular with consumers that the company permanently adopted it?

Brand slogans become part of our cultural vocabulary, often transcending their original marketing purpose. Some of the most iconic taglines have fascinating backstories that few consumers know about. This trivia question explores the surprising origins of one famous slogan that has embedded itself in pop culture. Test your knowledge of brand storytelling history and see if you can identify which famous tagline has the most unexpected beginning.

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Nike's "Just Do It" (inspired by the final words of convicted murderer Gary Gilmore)
McDonald's "I'm Lovin' It" (originally composed as a Justin Timberlake song before becoming a slogan)
Apple's "Think Different" (created as Steve Jobs' internal memo to employees before public release)
Kit Kat's "Have a Break, Have a Kit Kat" (originated from workers' mandatory factory break times in the 1940s)