Which famous Broadway musical merchandise initiative was pulled from stores within weeks of launch due to a major product design flaw that made it unusable for its intended purpose?
The performing arts industry has seen its share of product innovations and marketing attempts that didn't quite hit the right note. From Broadway show merchandise that flopped to digital streaming platforms that couldn't find their audience, these failures often teach valuable lessons about connecting products with the right audience at the right time. Test your knowledge about some notable product mishaps from the world of theater, dance, music, and performance art!
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- The 'Cats' DIY makeup kit (1982) that caused skin reactions when users attempted to recreate the show's iconic character looks
- The 'Hamilton' interactive quill pen (2016) that was supposed to write in colonial script but frequently leaked ink and damaged costumes
- The 'Phantom of the Opera' limited edition mask collection (1990) that restricted visibility to the point of being dangerous to wear
- The 'Les Misérables' replica bread loaf (2012) made from a material that became moldy within days despite being artificial
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