Which sporting goods retailer first introduced the now-common practice of in-store basketball courts that allow customers to test shoes before purchasing?

The sporting goods industry has seen remarkable retail innovations that have revolutionized how athletes shop and engage with products. From interactive fitting technologies to immersive in-store experiences, brands are constantly pushing boundaries to enhance the customer journey. Test your knowledge about one of the most significant retail innovations in the sports industry that changed how consumers experience products before purchase.

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Foot Locker with their 'House of Hoops' concept
Nike with their 'Nike Town' flagship stores
Adidas with their 'Performance Center' layout
Under Armour with their 'Brand House' experience