Which of the following was NOT a key component of Nike's 'Consumer Direct' retail strategy that transformed the sports retail industry?

In 2017, Nike announced a major shift in its retail strategy called the 'Consumer Direct Offense' (later evolved into 'Consumer Direct Acceleration'). This revolutionary approach fundamentally changed how the sportswear giant connected with consumers and sold its products. Test your knowledge about this influential retail strategy that has since been adopted by many other sports brands.

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