Which of these iconic advertising slogans reportedly cost the MOST money to develop and launch, with its campaign development exceeding $100 million?

Advertising slogans can become cultural phenomena that transcend their products and enter our everyday language. Some slogans are so iconic that companies have spent millions to develop and protect them as valuable intellectual property. This trivia challenges you to identify which famous slogan actually cost its company the most to develop through market research, focus groups, and creative development. The investment reflects how critical these phrases are to brand identity in pop culture.

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• Nike's 'Just Do It'
• Apple's 'Think Different'
• L'Oréal's 'Because You're Worth It'
• McDonald's 'I'm Lovin' It'

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