Which company launched the first modern retail loyalty program in 1981, introducing a concept that would transform customer retention strategies worldwide?

Loyalty programs have become a cornerstone of retail strategy, with most major brands offering some form of customer retention program. But the history of formalized retail loyalty programs traces back several decades, transforming how businesses build relationships with consumers. Test your knowledge about the origins of these now-ubiquitous marketing tools that revolutionized customer retention strategies across the retail landscape.

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American Airlines (AAdvantage program)
Macy's (Star Rewards)
Holiday Inn (Priority Club)
Sears (Sears Club)