Which innovative retail payment system, launched in 2001, revolutionized Broadway by offering same-day discounted tickets and making theater more accessible to diverse audiences?

The performing arts industry has undergone significant changes in how tickets are sold and audiences are managed. Theater venues, dance companies, and performance halls have adopted innovative retail systems to enhance the customer experience and boost loyalty. This poll tests your knowledge about a groundbreaking payment system that transformed Broadway ticketing and accessibility in the early 2000s.

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TKTS digital lottery system
Broadway Rush Card program
Playbill Premium Access
TheatrePass subscription service