Which transportation company was the first to introduce a loyalty program that allowed customers to earn points based on dollars spent rather than distance traveled?

Customer loyalty programs have revolutionized the transportation industry, allowing travelers to earn rewards for their journeys. From airlines to ride-sharing services, companies compete to offer the most attractive incentives to keep customers coming back. This poll tests your knowledge about a groundbreaking loyalty program innovation that changed how we think about travel rewards. Can you identify the company that pioneered this significant shift in transportation loyalty programs?

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Delta Air Lines (SkyMiles program, 2015)
Uber (Uber Rewards, 2018)
American Airlines (AAdvantage program, 2016)
Southwest Airlines (Rapid Rewards, 2011)