Which innovative experiential marketing campaign first utilized augmented reality to allow potential theatergoers to 'preview' their exact seat view before purchasing tickets?

The performing arts industry has evolved its marketing strategies dramatically in the digital age. From virtual reality theater previews to immersive promotional experiences, arts organizations are finding creative ways to attract new audiences and enhance engagement. This trivia question explores a groundbreaking experiential marketing campaign that changed how performing arts venues connect with potential attendees.

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Royal Opera House's 'Feel the Music' campaign (2019)
The Metropolitan Opera's 'Seat Explorer' initiative (2018)
Broadway's 'Stage Perspective' program (2020)
Sydney Opera House's 'Virtual Venue' experience (2017)