Which innovative merchandising strategy revolutionized Broadway show product development in the 2010s, creating a new benchmark for theatrical merchandise?

Broadway and other performing arts venues have undergone significant changes in how they develop and market show-related merchandise. What was once limited to simple programs and t-shirts has evolved into sophisticated product lines that generate substantial revenue streams. This poll tests your knowledge of how theatrical merchandise development has transformed in the modern era of performing arts.

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The 'Hamilton' production's limited-edition themed collections released in waves to create artificial scarcity and premium pricing
The 'Lion King' production's focus on creating biodegradable, eco-friendly merchandise packaged in reusable materials
The 'Wicked' production's introduction of AR-enabled playbills that unlocked exclusive digital content
The 'Book of Mormon' production's controversial adult-themed merchandise line that bypassed traditional theater retail channels