Which government-sponsored marketing campaign was the first to use artificial intelligence to personalize political messaging to different demographic groups at scale?

Throughout history, governments have leveraged sophisticated marketing strategies to communicate policies, influence public opinion, and drive civic engagement. From wartime propaganda to public health campaigns, the intersection of politics and marketing has shaped how citizens interact with their governments. Test your knowledge about landmark government marketing campaigns that changed the political landscape or public behavior in significant ways.

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UK's 'Get Brexit Done' 2019 campaign by Dominic Cummings
Obama's 2012 'Dashboard' digital campaign platform
India's 2014 'Ab Ki Baar Modi Sarkar' holographic campaign
Australia's 2013 'Stop the Boats' targeted messaging campaign