Which Broadway musical became the first production to gross over $1 billion in ticket sales, partly due to its revolutionary merchandise marketing strategy?

The performing arts industry has seen various productions achieve remarkable commercial success, transforming how theaters approach marketing and audience engagement. Some shows have pioneered innovative ticket pricing strategies, merchandise lines, and digital engagement tactics that revolutionized product marketing in live entertainment. Test your knowledge about one of the most financially successful productions in theater history!

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The Lion King
Hamilton
Wicked
The Phantom of the Opera