Which renowned architectural firm underwent a controversial logo redesign in 2017, replacing their 25-year-old logo with a minimalist sans-serif wordmark that sparked debate throughout the industry?

In the world of architecture, branding plays a crucial role in firm recognition and market positioning. Some of the most prestigious architectural firms have evolved their visual identities over time, reflecting changes in design philosophy, market conditions, or corporate structure. This poll tests your knowledge about a significant logo redesign that marked an important transition in architectural branding history.

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