Which company spent approximately $1.2 billion on a complete rebrand in 2008, only to revert back to a version of their original logo just a few months later after widespread customer backlash?

In the world of corporate identity, rebranding can be a high-stakes gamble. Some companies invest fortunes to refresh their image, while others face backlash for changing beloved logos. This trivia question focuses on one of the most expensive rebranding efforts in business history - a massive investment that sparked significant debate about the value of brand identity in the modern economy. Test your knowledge of this famous corporate makeover that made headlines for its extraordinary price tag.

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PepsiCo
Gap Inc.
Tropicana (PepsiCo subsidiary)
Netflix