Which beverage brand's special holiday packaging featuring polar bears has become so iconic that it's now considered a signal of the Christmas season in many countries?

Product packaging plays a crucial role in how brands connect with cultural traditions around the world. Seasonal and holiday-specific packaging has become a powerful retail trend, with companies investing millions in designs that resonate with cultural celebrations. This poll tests your knowledge about one of the most successful cultural packaging campaigns that transformed a product into a holiday tradition itself.

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Coca-Cola
Pepsi
Starbucks
Sprite