Which innovative retail payment system was first widely adopted by Broadway theaters in 2014 that revolutionized intermission sales?

The performing arts industry has evolved significantly in how it merchandises and sells products to patrons. From traditional program booklets to elaborate branded merchandise, theaters have developed sophisticated retail strategies to enhance audience experience and generate additional revenue streams. This trivia question explores a groundbreaking retail innovation that changed how performing arts venues approach product sales during performances.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Mobile pre-ordering system allowing patrons to order refreshments from their seats for intermission pickup
RFID wristbands linked to credit cards for contactless payments throughout the venue
Automated self-service kiosks with facial recognition for returning customer preferences
Digital program subscription service with in-app purchases for show-related merchandise