Which gaming company's controversial 'Believe' marketing campaign for a flagship title featured elaborate war dioramas and documentary-style interviews that cost over $40 million in 2007?

The gaming industry has transformed entertainment through innovative product launches and marketing campaigns. Major companies have created iconic moments that defined gaming generations and established brand loyalty. Test your knowledge about one of the most memorable product marketing campaigns that changed the gaming landscape forever. Do you know which bold marketing move disrupted the industry and set a new standard for game launches?

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• Microsoft for Halo 3
• Sony for God of War II
• Nintendo for Super Mario Galaxy
• Electronic Arts for Mass Effect

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