Which product placement in a film is reported to have resulted in the highest ROI, with sales increasing by approximately 65% after the movie's release?

Product placements have become an integral part of film financing and marketing strategy. While some placements are subtle, others become iconic parts of cinematic history. This trivia question explores one of the most financially successful product placement deals in film history - where a strategic brand partnership yielded extraordinary return on investment and influenced future product integration strategies in blockbuster films.

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Ray-Ban sunglasses in 'Men in Black' (1997)
Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
FedEx in 'Cast Away' (2000)
BMW Z3 in 'GoldenEye' (1995)