Which sports brand pioneered the use of 'heat mapping' technology in their flagship stores to analyze customer movement patterns and optimize product placement?

In the competitive world of sports retail, customer analytics has become a game-changer for major brands seeking to gain an edge. Behind the scenes, sophisticated data collection and analysis methods are transforming how sports products are marketed, displayed, and sold to consumers. This trivia question explores a groundbreaking retail analytics innovation that changed how one major sports brand approached their in-store strategy.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike with their Nike Sport Research Lab (NSRL) retail integration
Under Armour with their Connected Fitness retail analytics platform
Adidas with their PathIntelligence foot traffic system
Puma with their Retail 4.0 customer journey mapping